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Case study
Website for a local tradesperson
A representative example of a local service provider with no real online presence who needed a clear, trustworthy, mobile-friendly site.
Starting point
The tradesperson relied mostly on word of mouth. Potential clients could not find a clear, trustworthy page explaining the services or how to make contact.
Goal
Create a simple mobile-friendly website with clear services, visible contact details, strong calls to action, and a solid local SEO foundation.
Work carried out
The site structure, copy, heading hierarchy, contact visibility, and local search positioning were all planned around real user behaviour. The corresponding service is explained on the website design in Paris page.
Outcome
The business gained a more credible online presence, a page that was easier to share, and a site better matched to how local customers actually search on mobile.