In 2026, a website for a shop in Paris most often costs between 900 and 8,000 € depending on the type of site: expect 900 to 2,500 € for a polished brochure site, 2,500 to 6,000 € for a site with booking or appointment scheduling, and 4,000 to 12,000 € for a full online shop. On top of that comes an annual budget for hosting and upkeep. Here are the realistic ranges by type of site and what makes the price move.
The brochure site: present the shop and get found
This is the most common need for a restaurant, a practice, a boutique or a tradesperson in the 16th. A few well-made pages: home, about, services, opening hours, directions, contact. The goal is to be found on Google when a client searches for your business in your neighbourhood, and to give a serious impression. Realistic range: 900 to 2,500 € depending on the number of pages, the quality of the design and the local SEO work. A well-thought-out brochure site, optimised for Paris searches, often brings in far more than it costs in local customers.
The site with booking or appointment scheduling
For a restaurant, a hairdresser, a practitioner or any service that takes appointments, the site must do more than present: it must let people book online. You integrate an appointment or booking system, sometimes linked to a calendar. Expect 2,500 to 6,000 € depending on the complexity of the booking and the links with your existing tools. This kind of site saves a huge amount of time day to day by cutting down phone calls and empty slots. It also works while you sleep: a client who wants a table or a slot at eleven at night can book there and then, instead of giving up because nobody picks up. Over a month, those out-of-hours bookings add up to real turnover you would otherwise have lost.
The online shop: sell directly
Selling online takes more work: product pages, a cart, secure payment, stock management, delivery and sometimes in-store collection. For a Paris shop that wants to sell its catalogue, the realistic range runs from 4,000 to 12,000 € depending on the number of products and the features. A small shop with a few dozen items costs far less than a catalogue of several hundred products with options and variants. Online payment and compliance add to the budget. For this kind of project, website design in Paris always starts by pinning down exactly what you want to sell and how.
What really makes the price move
For the same type of site, several factors shift the quote:
- Custom design versus an adapted template: real graphic work costs more, but sets you apart from your competitors.
- The content: professional copy and photos have a cost, but make all the difference to your image.
- The number of pages and features: every module (blog, booking, payment, multilingual) adds to the budget.
- Local SEO: being visible on Paris searches takes specific work, often well worth it.
A 900 € site and a 5,000 € site don't answer the same need. The right budget depends on what the site should earn you, not on a price plucked at random.
The annual costs not to forget
The build price isn't everything. Plan for each year: the domain name (around 10 to 20 € a year), hosting (50 to 200 € a year depending on the site), and upkeep (security updates, small changes, backups). A neglected site becomes slow, vulnerable and ends up hurting your image. A light maintenance plan avoids nasty surprises and keeps the site up to date. It's a point often close to small business IT support in Paris, because a shop's website is part of your working toolkit.
Custom-built or an online platform: which to choose
Turnkey platforms let you start fast and cheap, but quickly show their limits the moment you want something specific or real SEO. A site built on a solid, well-optimised foundation costs a little more upfront but is genuinely yours, grows with your shop and ranks better on Google. For a Paris shop that means to last, it's almost always the better investment.
How to get an accurate figure for your project
The only way to get a reliable price is to start from your real needs: what the site must do, how many pages, which features, and what you expect in return. From there, a clear, detailed quote replaces the ranges. Discover all of my services on the services page.
Have a shop in Paris and a website project, even a fuzzy one? Tell me about it at 07 66 84 52 57, by call or WhatsApp. I'll help you frame the need, give you an honest range from the very first chat, and deliver a site that looks like you and brings you business. You can also go through the contact page.